Tourism strategies for 2008 announced
Turkish Daily News
Turkey will focus on overseas promotion in its new promotional campaign aiming to highlight the country's tourism potential at the international level and to diversify the tourism facilities. A budget of $140 million is allocated for the promotional activities
The Ministry of Tourism and Culture will focus on overseas promotion in its new campaign aiming to highlight Turkey's tourism potential internationally and to diversify tourism facilities in Turkey, the tourism and culture minister said during a press conference yesterday.
Turkey will highlight domestic tourism in 2008 and carry out the campaign in 83 countries and on various international platforms via a series of themed and destination-oriented advertising films. A $140 million budget was allocated for promotional activities, with a 10 percent increase in the 2008 budget.
Turkey had a fruitful tourism season in 2007, attracting just over 23,000 international tourists and attaining an 18 percent increase in the number of tourists from 2006. Turkey ranked among the top 10 countries in the world in terms of tourism potential, but the ministry wants to be in the top five, according to Tourism and Culture Minister Ertuğrul Günay.
“For this purpose we launched a promotional campaign this month. We want to attract tourists with higher incomes,” he said. Promotion on world televisions:
In 2007, Turkey attracted tourists mostly from Germany, Russia, the United Kingdom and Bulgaria, the major tourism destinations being Antalya, Istanbul, Muğla, İzmir and Aydın. The ministry meanwhile intends to increase the number of international tourists and create new tourism destinations such as Mardin, Mersin and Kars-Sarıkamış by diversifying tourism activities and highlighting faith tourism, winter sports, health and thermal tourism.
Themed and destination-oriented advertising films will feature the Aegean, Antalya, southern and southeastern Turkey, Cappadocia and thermal tourism. The films will be broadcast all over the world, including on BBC and CNN television channels.
The promotional campaigns will cover countries from different continents including the United States; Canada; England; Scandinavian and Baltic countries; New Zealand; South Africa; Australia; Balkan countries; eastern European countries and Turkic Republics; Central European countries such as Belgium, the Czech Republic, Hungary and Poland; southern Europe and Latin countries such as Malta, Spain, Brazil, Argentina, Chile and Monaco; Israel; China; Egypt; Qatar and Syria.
Turkey will also participate in 142 fairs including the Frankfurt Book Fair and Berlin Tourism Fair. The world's most important search engines such as Google and Yahoo as well as the ministry's web site www.goturkey.com will feature promotional advertisements of Turkey. The ministry is also planning promotional activities for the 2008 Olympic games in China as well as the Berlin, Cannes and Venice film festivals and the European Football Championship.
Turkish Daily News
Turkey will focus on overseas promotion in its new promotional campaign aiming to highlight the country's tourism potential at the international level and to diversify the tourism facilities. A budget of $140 million is allocated for the promotional activities
The Ministry of Tourism and Culture will focus on overseas promotion in its new campaign aiming to highlight Turkey's tourism potential internationally and to diversify tourism facilities in Turkey, the tourism and culture minister said during a press conference yesterday.
Turkey will highlight domestic tourism in 2008 and carry out the campaign in 83 countries and on various international platforms via a series of themed and destination-oriented advertising films. A $140 million budget was allocated for promotional activities, with a 10 percent increase in the 2008 budget.
Turkey had a fruitful tourism season in 2007, attracting just over 23,000 international tourists and attaining an 18 percent increase in the number of tourists from 2006. Turkey ranked among the top 10 countries in the world in terms of tourism potential, but the ministry wants to be in the top five, according to Tourism and Culture Minister Ertuğrul Günay.
“For this purpose we launched a promotional campaign this month. We want to attract tourists with higher incomes,” he said. Promotion on world televisions:
In 2007, Turkey attracted tourists mostly from Germany, Russia, the United Kingdom and Bulgaria, the major tourism destinations being Antalya, Istanbul, Muğla, İzmir and Aydın. The ministry meanwhile intends to increase the number of international tourists and create new tourism destinations such as Mardin, Mersin and Kars-Sarıkamış by diversifying tourism activities and highlighting faith tourism, winter sports, health and thermal tourism.
Themed and destination-oriented advertising films will feature the Aegean, Antalya, southern and southeastern Turkey, Cappadocia and thermal tourism. The films will be broadcast all over the world, including on BBC and CNN television channels.
The promotional campaigns will cover countries from different continents including the United States; Canada; England; Scandinavian and Baltic countries; New Zealand; South Africa; Australia; Balkan countries; eastern European countries and Turkic Republics; Central European countries such as Belgium, the Czech Republic, Hungary and Poland; southern Europe and Latin countries such as Malta, Spain, Brazil, Argentina, Chile and Monaco; Israel; China; Egypt; Qatar and Syria.
Turkey will also participate in 142 fairs including the Frankfurt Book Fair and Berlin Tourism Fair. The world's most important search engines such as Google and Yahoo as well as the ministry's web site www.goturkey.com will feature promotional advertisements of Turkey. The ministry is also planning promotional activities for the 2008 Olympic games in China as well as the Berlin, Cannes and Venice film festivals and the European Football Championship.
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